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Barcode

We sampled Barcode at branded tables and helped the brand land secondary placements, including a full Erewhon endcap and a cross-merchandised display with CanDo.

Better-for-you beverages

Barcode demo table with a barcode-print tablecloth, bottles, ice bucket and an info card at the head of a grocery aisle.

The outcome

  • 5 shelveson an Erewhon-branded endcap
  • 2secondary placements: produce and CanDo
  • Erewhonbranded sampling tables

Erewhon

What we did

  1. 01Branded sampling tables at the head of the aisle
  2. 02A five-shelf Erewhon-branded endcap
  3. 03Secondary displays in produce and a CanDo × Barcode endcap

Photos from the floor

  • Barcode sampling table with a branded tablecloth, a poster and rows of bottles in a bright grocery store.
  • Grinning young shopper in a gray hoodie holds up a bottle of Barcode in front of a stocked drinks cooler.
  • Erewhon-branded endcap with five shelves fully stocked with Barcode bottles.
  • Barcode sampling setup with an iced tub of bottles, sample cups and an ingredients sign on a black table.
  • Smiling shopper with a cart holds up two Barcode bottles in a grocery store's produce area.
  • Secondary display in the produce section with Barcode bottles stocked beneath bananas and mangoes.

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