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MASA

MASA needed shoppers to taste the difference of a chip fried in beef tallow. We sampled it at Erewhon and Jimbo’s, then turned that momentum into endcaps, crate displays, and preferred placement.

Tortilla chips made with grass-fed beef tallow · by Ancient Crunch

MASA sampling table with chip cups and a "No seed oils. Best chips ever." sign near a grocery cheese counter.

The outcome

  • Up to $500Kin display value, per Ancient Crunch’s CEO
  • 8 monthsof in-store displays
  • 2retailers: Erewhon and Jimbo’s

Erewhon · Jimbo’s

What we did

  1. 01Sampling tables beside the chip aisle and hot bar
  2. 02Endcap and slatwall displays under Erewhon signage
  3. 03Bags merchandised on top of Erewhon’s dessert case
  4. 04Crate displays and a rolling BOGO cart at Jimbo’s

“Massive uplift in our sales at Erewhon.”

Tait has been instrumental in MASA’s early go-to-market, creating massive uplift in our sales at Erewhon. Beyond moving more units, Tait has generated significant, positive relationships with store managers, driving preferred placement and generating meaningful brand value. We strongly recommend working with Tait.
Seth GoldsteinCo-Founder & CFO, Ancient Crunch (MASA)
MASA bags hanging on a slatwall endcap under an Erewhon sign beside the chip aisle.

  • “Those displays could be worth up to $500k.”

    Working with High Volume Sales has paid off in major ways. Read the full quote
    Working with High Volume Sales has paid off in major ways. Not only have they drastically driven sales for us… but they have also, due to their hustle and relationships with retailers, secured us a ton of in store displays over the past 8 months. Those displays could be worth up to $500k, which far more than covers the cost of the work itself.
    Steven ArenaCEO, Ancient Crunch (MASA)

Photos from the floor

  • MASA tasting table with chips in a blue-and-white bowl and bags stacked on the shelf behind it.
  • Smiling shopper holding a MASA tortilla chip at the demo table in front of a beverage cooler.
  • Two rows of MASA bags stacked on top of the Erewhon Organic Desserts case below a store history mural.
  • Demo table with wooden bowls of MASA chips and original, green and blue-corn bags in front of a hot bar.
  • Shopper with a basket tasting a MASA tortilla chip in a grocery dairy aisle.
  • Crate display of MASA in three flavors with a Jimbo's $13.99 tallow-fried tortilla chips sign.

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