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De Soi

De Soi’s apéritifs win people over by the sip. We poured them for shoppers at branded tables and kept the cooler sets and crate displays full.

Non-alcoholic apéritifs

De Soi branded sampling table with cans, 4-packs and an ice bucket in a grocery aisle as shoppers pass.

The outcome

  • 2retailers: Erewhon and BevMo!
  • 3placements: tables, cooler sets, crate displays
  • Wholesalegrowth credited to demo sell-through

Erewhon · BevMo!

What we did

  1. 01Branded sampling tables with chilled cans and 4-packs
  2. 02Cooler shelf sets with De Soi shelf talkers
  3. 03Freestanding crate displays

“The velocity and sell-through will speak for itself.”

Working with High Volume Sales has been hugely beneficial for our wholesale business. Tait and the team are insanely engaging with customers in store - they are incredible ambassadors who have taken the time to understand our brand inside and out, and the sales generated from their demos are a testament to this. Tait feels like an extension of our in-house team and speaks credibly to potential customers about the nuances of De Soi. I would highly recommend working with HVS for your demos as the velocity and sell-through will speak for itself.
Scout BrissonCEO, De Soi
Stacked De Soi 4-packs filling a cooler shelf with a blue De Soi shelf talker.

Photos from the floor

  • Brand ambassador holds De Soi bottles beside a branded De Soi sampling table inside a grocery store.
  • Close-up of De Soi Purple Lune, Champignon Dreams and Très Rosé cans lined up on a store shelf.
  • Smiling ambassador in a floral shirt presents a De Soi sampling table inside a grocery store.
  • De Soi cans chilling in a bowl of ice at an in-store sampling table.
  • De Soi sampling table with Très Rosé cans, 4-packs and an ice bowl set up in a grocery cooler aisle.
  • Freestanding wooden crate display stocked with De Soi 4-packs alongside other non-alcoholic drinks.

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